Website Redesign SEO Protection

Take the guesswork out of the website redesign process and offset the risk to your rankings and traffic.

It’s generally accepted that traffic loss is inherent to any website relaunch. But with proper planning and preparation, you can mitigate nearly any hiccup to your rankings and traffic. To do this you must fully understand what elements of your website are driving traffic in the first place—before you make any design, architecture, or content decisions. Otherwise you put your entire organic digital visibility at risk.

Safeguard your next redesign.

We developed our Redesign SEO Protection Plans to help our clients offset that risk and ensure your new website is primed for success. We pinpoint your current website’s strengths—so you can protect and build upon them, and identify its weaknesses—so you know what to eliminate.

How it works:

We work closely with your web team to ensure the most successful elements of your SEO are identified and preserved.

Discovery for SEO Packages


We begin with a detailed intake survey and discovery session with your team.

  • We learn about your business offerings, target audience, and goals for your redesign.
  • This allows us to accurately assess the effectiveness of your existing site’s SEO, and make appropriate recommendations for your new one.
SEO Website Audit

Live Website Audit

Our experts perform a thorough SEO audit of your current website.

  • We analyze your traffic, technical SEO, on-page SEO, and backlinks to identify what elements must be preserved in the redesign.
  • We also look at your top competitors’ websites to see how yours stacks up.
SEO Audit Results

Findings Report

We present our findings and recommendations to your team.

  • We provide a page-by-page audit of your website, so you have the information you need to make decisions on how to redesign.
  • We break down our SEO recommendations into prioritized task lists for your team, so you’ll know exactly where to focus your resources.
SEO Tasks


*For Level 2 & 3 plans, only; we work closely with your team to ensure your new site is optimized.

  • The monthly hours included in your plan will be allocated for our work on specific SEO tasks.
  • This includes activities, such as keyword research, on-page SEO, 301 redirects, and content improvements, as well as general consultation.

Development Site Audit

About one month before launch, we audit your website in development.

  • Our experts ensure that key SEO elements, like title tags, headings, and URL structure, have been kept intact.
  • We also check the code for technical issues that could hinder indexation and rankings.
  • You’ll discover if SEO recommendations have been implemented and if there are any missed opportunities.

Pre-launch Check

About two weeks before launch, we perform a final check of your new website.

  • Our experts ensure all optimizations, both technical and on-page, are in place for launch-day.
  • Any issues found are prioritized for your team by severity, specifically which are launch-critical.
  • Our goal it to keep your relaunch on track, but not at the sake of your rankings and traffic.

Launch Day

*For Level 3 plans, only; we provide 8 hours of launch-day support.

  • Our experts monitor the crawl and indexation of your new website by search engines.
  • We will be on-call to help you address any critical issues that may arise.
SEO Website Check

Post-launch Check

About one week after relaunch, we will evaluate your new website’s SEO.

  • We verify that pages have been crawled and indexed correctly by search engines.
  • Your rankings and traffic levels will be compared to pre-launch benchmarks.

Expert SEO assistance, for each phase of your redesign.

Our SEO Protection plans are based on a 6-month engagement to support your web team throughout the redesign process:

  • Before: Learn what pages to keep, what needs to be rewritten or optimized, what needs to be added, and what is safe to remove completely.
  • During: Get hands-on assistance from our SEO experts throughout your redesign to address technical issues and ensure top performing pages are preserved and optimized.
  • After: Confirm a successful relaunch with a post-launch technical check and indexation monitoring.

We love collaborating with design and development teams, and they appreciate our work because it allows them to focus on what they do best, all while making certain your redesign project is a success.

Why Redesign Protection works.

It’s true that website designers and developers often provide some type of audit as part of a redesign project. Yet, businesses often come to us after relaunching their website and losing valuable traffic and rankings, even though this type of audit was part of the project—so what went wrong?

Redesign SEO Protection Pricing


Level 1

An SEO blueprint for your website redesign.
$2500per month for 6 months*
  • A minimalist plan for redesign teams that are well-versed in SEO and able to implement recommendations.
  • Includes audits of live and dev website and code checks before and after launch.
  • Our experts will attend meetings?and provide SEO advisement throughout the project.

Level 2

Hands-on help with your new website’s optimization.
$4500per month for 6 months*
  • A more collaborative option for teams that need help with SEO tasks—we work closely with you throughout the redesign.
  • Includes audits of live and dev website and code checks before and after launch.
  • Monthly hours are used for specific SEO tasks, such as redirects, on-page SEO, and keyword research.

Level 3

Expert support, when SEO is your top priority.
$5500per month for 6 months*
  • A comprehensive package for businesses that can’t risk any loss to their rankings and traffic.
  • Includes audits of live and dev website and code checks before and after launch.
  • Extra hours are included for SEO tasks, allowing us to assist your web team in more strategic ways.
  • We also provide 8 hours of on-call support during launch day.

Which plan is right for your redesign?

Just answer a couple quick questions. We will contact you to schedule a free evaluation and discuss how we protect your website’s traffic and rankings during your next redesign.?

What’s included in each Redesign Protection plan.

Our Redesign SEO Protection plans are designed to take a lot of the guesswork out of the website redesign process. Having helped numerous businesses repair their rankings and traffic after an unsuccessful relaunch, the problem was clear: design and development teams were regularly and unintentionally overlooking the critical steps needed to protect a website’s SEO. Our Redesign SEO Protection plans include all the elements of expert SEO support you need to plan and execute a successful relaunch.
?Level 1Level 2Level 3
Plan Manager
Your single point of contact who coordinates and reports on all Redesign SEO Protection activities.
A detailed survey followed by a 1 - 2 hour session facilitated by your plan manager.
Live Website Audit
A thorough audit of your website to identify the elements that drive it’s rankings and traffic.
Audit Report & Task Lists
A presentation of our findings with prioritized recommendations for your redesign.
Development Site Audit
A full review of the optimization of your new website prior to launch.
Pre-launch Check
Final check before going live to ensure there are no critical issues.
Post-launch Check
Full scan of the new website for the completeness of indexation by search engines.
Launch Day Support
8 hours of monitoring and on-call support during your relaunch.
Monthly Hours
Hours available for our experts to assist your redesign team.
up to 2 hours/month,
support only
up to 10?hours/monthup to 15 hours/month
COST$2500 /month
for 6 months
$4500 /month
for 6 months
$5500 /month
for 6 months

FINE PRINT: Plan pricing is based on a 6-month commitment, for websites with 2000 pages or fewer. If you need pricing for a different timeline or for websites with more than 2000 pages, ask us for a custom quote. Monthly hours do not roll over. Additional hours will be billed at $200/hour. If engagement with Pure Visibility continues past 6 months, monthly hours will be recalculated at our regular rate of $200/hour.

Pure Visibility is a very positive, culture-driven organization. Clearly the people within the company like and respect each other, they have a transparent environment, which means you as a client have a transparent environment with them.

MCCI Integrated Marketing

Their staff never tires of combing through the details to extract the next significant step in honing our optimization. They always exceed my expectations and help me do my job in better ways. They deliver real, measurable results that directly affect our bottom line.

Thomas M. Cooley Law School

We were surprised to discover that there were different keywords that resonated with our clients. We were able to take these keyword findings and not only use them within our search engine marketing, but also our offline marketing, making our messaging overall improved.


From an ROI standpoint, our Google AdWords campaign’s performance improved about 200% within the first three months we began working with Pure Visibility.


The biggest benefit of working with Pure Visibility is that we have more traffic visiting our site every day, and we are monitoring conversion rates to make sure that traffic is productive. Being able to track our online efforts, turn those leads over to our sales force, then see the increase in sold products is very exciting.

Attendance on Demand

Very engaging, extremely knowledgeable and [they] do a great job answering the question you’re trying to ask – even if you didn’t ask the right question.

Service Brands International

Charley Vlietstra

We couldn’t be any more pleased with the results of the audit, and even more so with the PV team. What a group!!


Pure Visibility provided game-changing information that steadied our course and allowed us to maintain our superior search engine ranking.

GreenPath Financial Wellness

Donna Dickerson

Pure Visibility has provided us with excellent SEO support, including website audits, keyword research, and content creation. This effort has helped our overall organic traffic increase by 156% year-over-year.

Fisher Unitech

Jackie Tihanyi

Conversions doubled within the first month after we implemented the new, optimized site layout Pure Visibility recommended.

Attendance on Demand

Protect your redesign investment!

If you’re considering a website redesign in the coming year, fill out our form to find out if a Redesign SEO Protection Plan is right for your website.